What Do Sensory Elements Mean to Your Marketing Strategy?
“The successful man is the one who finds out what is the matter with his business before his competitors do.” ~ Roy L. Smith
And what could be wrong with yours? It might be too boring in that it lacks colour and life. Wait! Do these elements really matter?
Well, putting images in adverts help greatly in capturing customer attention. But you have to do more than use pictures. Stimulate all of their senses - sight, smell, hearing, taste, and touch. As some studies have it, you can stimulate all the human senses successfully, enticing consumers to buy.
Of course, take note that each sense influences different purchasing decisions. The key to effective and efficient marketing is to adjust your strategies accordingly.
How to apply it?
The same studies state that sight isn’t really the most powerful or influential sense when people decide which products to buy. This means that you need to combine pictures with other elements to stimulate multiple senses. A concept called sensory marketing; it allows you to create stronger experiences.
Which strategy incorporates this? Videos. If you’re catering to customers in Queensland, work with experts in corporate video production in Brisbane. As a tip, look for a team who offers value for your money through their wide knowledge, expertise and world-class solutions. They should be able to create graphics, animations and TV commercials to captivate your audiences with different materials. Utilizing led displays can open up new markets and customers as well.
What happens next?
A specific study shows that multiple sensory experiences are stronger. And, depending what they complement, the whole strategy makes the product or service more appealing.
When you incorporate images with sounds, you’re able to make consumers pay close attention and then assess what they sear or hear. If they find the combination interesting, it’ll be easier for them to recall the brand. Ultimately, they’ll become loyal customers in the long haul.
Now, you have to know that certain stimuli could clash and create a conflict resulting to unpleasant experiences. This happens when the conflicting elements stimulate a part of the brain connected with repulsion. The sad fact about generating undesirable responses is that customers usually remember negative experiences more.
What to do then?
You can always create marketing materials on your own, thinking this will help lessen expenses. But you might not be able to integrate the right stimuli, which in turn elicits wrong responses.
If you want to obtain the best possible results, hire a corporate video specialist in Brisbane. They’ll make sure the end-product complements your business. If you’re going to create a visually stimulating display showroom, office or somewhere you wish to captivate consumer attention with prints, get in touch with us at Images On. We print and process canvases based on your specifications. Talk to our team today to state your needs.