Shot Glass I Love New York. Free UK shipping. 1.5oz Frosted shot glass, with a big red heart and handwriting style text reading, “I Love New York’. Shot glass comes well packed inside a cardboard gift box with a printed label on the lid.
Cleaning of the shot glass is with a soft cloth only, this product is not suitable for the dishwasher.
In 1976, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for the State of New York. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign and create a design based on Wells Rich Greene’s advertising campaign. Glaser’s initial sketch to accompany the agency’s “I Love New York” slogan was conceived in a taxi. It comprised the letter I and a heart shape, followed by NY, all on the same line. As the idea developed, he decided to stack the I and the heart shape on a line above the NY characters, later stating that he may have been “subliminally” influenced by Robert Indiana’s LOVE pop art image.
Glaser expected the campaign to last only a couple months and did the work pro bono. The innovative pop-style icon became a major success and has continued to be sold for years. In the popular mind (though this was not the original intention), the logo has become closely associated with New York City, and the placement of the logo on plain white T-shirts readily sold in the city has widely circulated the appearance of the image, making it a commonly recognized symbol. Glaser’s original concept sketch and presentation boards were donated by Doyle to the permanent collection of the Museum of Modern Art, New York.
Shot Glass I Love New York, is part of our new range of New York shot glasses. to see the full range, click here.
Shipping is via Royal Mail Small Parcel, Tracked 48hr service, with 24hr Tracked available. International Tracked shipping is also available.
