I love New York Keyring. Free UK shipping. Lovely, high quality metal keyring, show off your love of New York and hang your keys on this item. New York Metal Keyring comes in a white gift box. Size of the I Love New York metal keyring, is 10cm
In 1976, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for the State of New York. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign and create a design based on Wells Rich Greene’s advertising campaign. Glaser’s initial sketch to accompany the agency’s “I Love New York” slogan was conceived in a taxi. It comprised the letter I and a heart shape, followed by NY, all on the same line. As the idea developed, he decided to stack the I and the heart shape on a line above the NY characters, later stating that he may have been “subliminally” influenced by Robert Indiana’s LOVE pop art image.
Glaser expected the campaign to last only a couple months and did the work pro bono. The innovative pop-style icon became a major success and has continued to be sold for years. In the popular mind (though this was not the original intention), the logo has become closely associated with New York City, and the placement of the logo on plain white T-shirts readily sold in the city has widely circulated the appearance of the image, making it a commonly recognized symbol. Glaser’s original concept sketch and presentation boards were donated by Doyle to the permanent collection of the Museum of Modern Art, New York.
I love New York Keyring, is part of our range of New York keyrings, to see more, click here.
Shipping is via Royal Mail 2nd Class Large Letter post, with 1st Class Large Letter available. International tracked post is also available.
